Magic Johnson, Basketball Hall of Famer, Ted Leonsis (who owns a variety of Washington sports teams), venture capitalist Steve Case, and Washington Nationals owners Lerner Enterprises have partnered as aXiomatic to buy Team Liquid. Ted Leonsis, who already owns Monumental Sports and Entertainment, thinks that eSports is primed to be the next big thing. So he wants to take already established sports management techniques, such as training and retaining players, and apply them to eSports.
aXiomatic is not the only group to make a move into eSports, with the Philadelphia 76ers purchasing and combining Dignitas and Apex. Planning to help grow and guide the budding eSports industry in the United States, Ted Leonsis looks forward to kickstarting the market.